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    FSSAI Ensures Fresh Food Deliveries with New Shelf Life Rule

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    The Food Safety and Standards Authority of India (FSSAI) has introduced a new regulation mandating that all food products sold online to have a minimum of 30% or 45 days of shelf life upon delivery. This initiative is designed to address consumer concerns worries about the freshness and safety of online food products.

    What Prompted the FSSAI’s New Shelf Life Regulation?

    The growth of e-commerce has transformed how consumers buy food products. However, it has also led to concerns about the shelf life of products delivered to consumers. Reports of receiving products with minimal short shelf lives have led the FSSAI to implement this regulation to ensure better quality control and consumer safety.

    What are the Details of the New Regulation and How Will It Improve Consumer Trust?

    FSSAI
    Image Source: TOI

    The updated regulation requires that any food product sold online must have at least 30% of its total shelf life or a minimum of 45 days left, whichever is less, at the time of delivery. For example, if a product has a total shelf of 100 days, it should have at least than 30 days remaining when delivered to the customer.

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    Consumers will benefit from receiving fresher products that have a longer shelf life, resolving past complaints related to receiving near-expiry items. The regulation ensures that consumers can enjoy their food purchased without worrying about them expiring right away.

    How Will E-Commerce Platforms Adapt to FSSAI’s Shelf Life Regulation?

    E-commerce Food Business Operators (FBOs) will need to modify their inventory management systems to align with the new regulations. This may require improved monitoring of product expiration dates and ensuring timely restocking to meet the shelf life standards. Non-compliance could lead to penalties and harm the seller’s reputation.

    How Are E-Commerce Platforms Responding to FSSAI’s New Regulation?

    FSSAI
    Image Source: Hindustan Times

    The FSSAI met with several e-commerce platforms to discuss implementing the new regulation. The authority highlighted the importance of compliance and the role of e-commerce platforms in ensuring consumer safety. Platforms were also urged to align product claims with product label details and follow the FSSAI’s labeling and Display Regulations.

    How Will FSSAI’s Shelf Life Regulation Improve Food Safety and Trust?

    Ensuring that food products delivered to consumers have an adequate shelf life is crucial for maintaining food safety standards. The regulation also aims to avoid the sale of near-expiry products, reduce food wastage, and ensure costumer trust in online food purchases.

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    How Will Non-food Items Be Handled by FSSAI?

    The FSSAI also highlighted the importance of delivering food items separately from non-food items to avoid possible contamination. This initiative is part of a larger efforts to maintain the safety and quality of food products during delivery.

    How Will FSSAI’s New Regulation Impact Online Food Deliveries?

    The FSSAI’s new regulation on the minimum shelf life for online food deliveries is a significant advancement towards enhancing food safety standards within e-commerce sector. By ensuring that consumers receive fresher products, the FSSAI aims to address ongoing concerns. It will also foster greater trust in online food purchases. The initiative will require e-commerce platforms and sellers to adapt their practices to meet the new standards. The initiative will ultimately provide consumers with better-quality food products.

    As the new regulation comes into effect, it will be crucial for e-commerce platforms and sellers to implement effective measures for compliance. The success of the regulation will be determined by how well the industry adapts to these changes. It also will be determined by the impact it has on consumer satisfaction and food safety standards.

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    Mallika Sadhu is a journalist committed to revealing the raw, unfiltered truth. Mallika's work is grounded in a dedication to transparency and integrity, aiming to present clear and impactful stories that matter. Through comprehensive reporting and honest storytelling, she strives to contribute to provide narratives that genuinely inform and engage. When not dwelling in the world of journalism, she is immersed in the colors of her canvas and pages of her journal.

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