In an unusual yet fascinating venture, Japanese YouTuber ‘Toco,’ who made headlines in 2022 for spending $14,000 (₹12 lakhs) on a hyper-realistic dog costume, is now expanding his passion into an immersive experience called TokoToko Zoo. The zoo offers visitors the chance to “become an animal,” creating a one-of-a-kind fantasy-driven environment for those who have ever dreamed of embodying a creature other than a human.
From Viral Sensation to Business Venture
Toco first gained viral attention on social media when he unveiled his Collie dog costume, which was so convincing that many mistook him for a real canine. The handcrafted suit took 40 days to complete and became a staple of his YouTube content, where he showcased his dog-like mannerisms and behaviors. Now, he is bringing this experience to others with TokoToko Zoo—a facility where individuals can transform into animals, starting with an Alaskan Malamute.
What is TokoToko Zoo?
The premise of TokoToko Zoo is simple: “You become the animal.” According to the zoo’s website, it provides an opportunity for visitors to step into the skin—quite literally—of an animal through custom-designed costumes. While the current offering is limited to an Alaskan Malamute, the idea is to allow guests to immerse themselves in an experience that blurs the lines between human and animal identities.
How Does It Work?
For those eager to try the experience, bookings must be made 30 days in advance. Pricing is structured as follows:
180-minute session – 49,000 Yen (~₹28,275)
120-minute session – 36,000 Yen (~₹20,773)
Discounted Group Experience:
Two people: 30,000 Yen (~₹17,311) per person
Three people: 20,000 Yen (~₹11,541) per person
A limited trial plan is also available at 25,000 Yen (~₹14,395) for those who meet specific body measurements. The website even mentions a quirky discount—participants who cannot open or close the costume’s mouth receive a 10% reduction in price.
Who Can Participate?
Due to the nature of the costumes, TokoToko Zoo has certain physical requirements such as height between 4’11” and 5’11” and certain head measurments A translation app is recommended for non-Japanese speakers as the zoo is located in Tokyo but is open to English speakers. Custom fittings can be arranged before the final session to ensure a proper fit.
A Unique Take on Identity and Self-Expression
Toco’s journey of transforming into a dog initially sparked widespread curiosity and discussion about personal freedom, identity, and the nature of self-expression. While some find the concept amusing, others see it as a deeper exploration of one’s desires and personal transformation. With TokoToko Zoo, Toco is creating a space where people can momentarily escape human limitations and experience life as an animal—at least within the confines of a well-crafted suit.
Manbilas Singh is a talented writer and journalist who focuses on the finer details in every story and values integrity above everything. A self-proclaimed sleuth, he strives to expose the fine print behind seemingly mundane activities and aims to uncover the truth that is hidden from the general public. In his time away from work, he is a music aficionado and a nerd who revels in video & board games, books and Formula 1.
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