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    Loveyapa, with Unique Marketing Strategy and Gen Z Relationships Airing Now with Valentine in the Air

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    The newly released Loveyapa is a remake of the 2022 Tamil rom-com Love Today. Loveyapa marks the debut of Khushi Kapoor (daughter of Sridevi). Junaid Khan debuted in the commercial arena with Loveyapa after getting admiration for his first film, Maharaj. This article reviews the movie Loveyapa and whether it has broken the curse of modern Hindi romantic comedies.

    Unlocking the Box Office

    As the movie debuts on the silver screen, expectations rise. The strategies of utilizing catchy title song have spread all over the interest in promoting the film. However, initially only 5000 tickets in INOX and Cinepolis. The fate of the movie hangs on word of mouth for now.

    The movie makers had additionally presented an irresistible offer of ₹99 a ticket for first-day audiences to boost the viewership. As a result, an estimate of ₹ 01.33 crore was earned at box office for Loveyapa.

    The Plot


    The movie is set around a couple named Baani (Khushi Kapoor) and Gaurav aka ‘Gucci’ (Junaid Khan). Their smooth sailing life turns around when Baani’s father conditions their relationship over swapping their phones. The couple learns about each other secrets and unknown truths leading to clashes between the couple. 
    Performances 

    Commercial debutants Khushi and Junaid made the movie light-hearted while intruding into funny clashes against each other. Ashutosh Rana shined as Baani’s strict father, his interest in music made his character dimensional. Kiku Sharda’s presence provides balance to the screen, Kiran, played by Tanvika Parlikar has also an effective role in the screenplay of Loveyapa. Gucci’s friends Lamba (Aaditya Kulshreshth) and Bobby (Jason Tham) add a fun factor to the scenes. 

    Script and Direction

    Loveyapa is the Hindi version of the Tamil film Love Today which was released in 2022, the director has given credit to the Love Today writer Pradeep Ranganathan, and Loveyapa’s writer Sneha Desai has added features that connect with the gen-z audiences, themes of social media use and its countereffects. 

    “Repair, don’t replace” is a dialogue by Ashutosh’s father, which acts as a key element of the movie; other emotional scenes fade in comparison to this moment. The scenes are replicated in the movie frame to frame, though no vast difference is seen in Loveyapa and Love today. Using punches and puns, the movie acts as a no-brainer.

    Audience reaction

    The audience has mixed reactions to the movie, as the story has already revealed itself in 2022 with Love Today, it has led to viewers comparing both the remake and the original. 

    One user was impressed by the chemistry of Khushi and Junaid and story line woven around the characters he said, “Both Khushi Kapoor as Baani Sharma and Junaid Khan as Gaurav Sachdeva bring their youthful energy to this humorous take on the complexities of modern relationships and the breaking of the illusion of perfect romance.”

    A viewer writes on platform X praising the commercial romcom, “A film for all ages, Loveyapa is perfect to watch with family, friends, or your partner. Heartfelt, entertaining, and relatable—it has it all! The cast’s performances make it a must-watch!

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    Haripriya Mishra is a journalist deeply interested in world news and geopolitics. She likes to explore the complexities of global affairs and strives to bring clarity to these issues through thoughtful journalism. Through her writing, she intends to raise the right questions, fostering informed discussions about national and international matters. Haripriya aims to use journalism as a platform to connect with people, share diverse perspectives, and contribute to a deeper understanding of global issues. She is committed to producing content that is accurate, ethical, and impactful. She enjoys creative writing and reflecting on the nuances of media and storytelling.

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