Maruti Suzuki extends support to flood-affected areas with a INR 3 crore donation to the PM CARES Fund as a CSR effort
During the ongoing rain and flooding, Maruti Suzuki India Limited (MSIL) donated INR 3 crore to the PM CARES (Prime Minister’s Citizen Assistance and Relief in Emergency Situations) fund as part of its Corporate Social Responsibility initiative to support the affected areas.
Do you wish to donate to the PM CARES Fund? DONATE HERE
The recent floods in India have caused havoc, including the loss of lives and livelihoods adversely affecting communities. MSIL’s contribution is intended to assist the government in providing relief and rebuilding efforts throughout the country.
Mr. Hisashi Takeuchi, Managing Director and CEO of Maruti Suzuki India Limited, stated, “We stand in solidarity with the individuals and families affected by the recent natural calamities. In times of crisis, it is a collective responsibility to stand together and rebuild. Our contribution is a humble gesture to support the government relief and rehabilitation efforts for affected communities.”
MSIL
Beyond donations, MSIL, as part of its Customer First ethos, organized several wetlands or pooled activities to support areas in India that localized floods. They established an integrated pre-emptive alert system to advise customers about calamities so they can take steps to minimize vehicle damage. From July 2023 to August 2024, MSIL sent 170 lakh advance weather-related alerts based on weather reports from the Government of India. Timely advisories allowed customers to take measures to minimize, and sometimes prevent, vehicle damage.
In affected areas, the workshops operated in longer shifts to ensure vehicles were restored as quickly as possible, and additional car repair labor was identified surrounding our area and kept in the area on standby to go to impacted workshops to help repair vehicles.
- Maruti’s On-Road Service (MOS) teams are available 24X7 to affected people and assistance can be requested anywhere anytime through just a click in the Maruti Care App.
- Alternatively, the services can also be availed by calling its toll-free number 1800 102 1800 / 1800 1800 180.
Area-wise Service Managers have been assigned to help and support customers in distress. The customers were provided with the direct cell phone numbers of the Service Managers to remove any delays and assist the people from flood affected areas.
Watch R.C. Bhargava Describing Maruti Suzuki’s CSR Initiative
MSIL’s CSR Projects List FY 2023‐24
According to MSIL’s Chairman R.C. Bhargava, MSIL’s CSR programs were designed to tackle important national issues within specific themes, which are in line with India’s Social Development Priorities. Maruti Suzuki’s Corporate Social Responsibility is governed by the CSR Policy and supervised directly by the CSR Committee. Below is the list of CSR designed for the year 2024.
| SN | Thematic Area | Project Name |
|---|---|---|
| 1 | Community Development | Scaling up of multi-specialty hospital at Sitapur, Gujarat |
| 2 | Maruti Suzuki Podar Learn School, Sitapur | |
| 3 | Comprehensive Village Development Initiatives | |
| 4 | Skill Development | Japan-India Institute for Manufacturing- setting up of a new JIM and Supporting Vocational Training through existing JIMs |
| 5 | Training support & Upgradation at ITI Tathagat (UP) & CII Skill Training Center at Chhindwara (MP) | |
| 6 | Vocational training support at Govt. Industrial Training Institutes (ITIs) | |
| 7 | Upgradation & Support of Automobile Trades at ITI | |
| 8 | Apprentice Training at MSIL and support to On-JobTraining program | |
| 9 | Road Safety | Automated Driving Test Tracks – Strengthening the Evaluation of Driving License Test Process |
| 10 | Providing quality driving training through Institutes of Driving and Traffic Research (IDTRs) | |
| 11 | Other Road Safety initiatives under ‘4 E’ Road Safety Pillars |
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