The recent Assembly elections in Jammu and Kashmir (J&K) have marked a significant turning point for the region. Social media also played a critical role in communication in the recent J&K elections.
The National Conference-Congress alliance (NC) leads in 49 seats, while the Bharatiya Janata Party (BJP) trails with leads in 29 seats. The Jammu and Kashmir Peoples Democratic Party (PDP) has 3 seats, while other parties hold 9 seats. These elections were held for the first time in a decade after the abrogation of Article 370.
The J&K Election Office utilized influencers to enhance voter participation. This strategic initiative helped connect the Election Connection’s efforts with the local community, creating a relatable and culturally relevant message.
Who were the Social Media Icons Promoting Voter Participation?
The J&K Election Office designated approximately 62 icons at the district level and 18 at the UT level for mass awareness campaigns. These included:
- Subedar Chain Singh, gold medalist in shooting.
- Sherlin Seth, Miss India 2017.
- Sadia Tariq, Taekwondo champion.
- Javed Ahmad Tak, Padmashree awardee and social activist.
- Umran Malik, international cricketer.
These personalities utilized their platforms to encourage voter participation, showcasing their connection to the local community.
Why Are Icons Important in Elections?
The participation of well-known personalities not only inspired voters but also simplified the electoral message. When prominent local figures encouraged their followers to cast their votes, it inspired action and boosted civic participation. This method was especially effective in engaging younger voters, who tend to be more active on social media.
What Strategies Were Used In J&K Elections?
The Election Commission theme, ‘NO VOTER TO BE LEFT BEHIND’, along with slogans such as ‘YOUR VOTE YOUR RIGHT’, served as powerful rallying points throughout the election. The influencers participated in various activities, including public events and radio shows, to further promote voter awareness. Their messages were relatable, empowering, and informative, emphasizing the significance of each vote.
How Did Security Measures Ensure Peaceful Elections in J&K Elections?
Due to the region’s history of violence and turmoil, a three-tier security system was established at all counting centers to maintain decorum. This security approach highlights the ongoing challenges J&K encounters, such as terrorism and insurgency. However, the elections concluded peacefully on October 1, a significant success for the electoral process in the region.
Confidence in Omar Abdullah as ‘Chief Minister’-Farooq Abdullah
Former CM Farooq Abdullah, and a member of the National Conference, expressed confidence in his party’s path, stating, “People have given their mandate. They have proven that they don’t accept the decision that was taken in August (abrogation of Article 370).
“Omar Abdullah will be the chief minister”
Farooq Abdullah
What Was the Voter Turnout in the J&K Assembly Elections?
The J&K elections were held for the first time since the abrogation of Article 370 and witnessed an overall voter turnout of 63.88%. The turnout varied across the three phases. Below is the voter turnout of three phases:
• Phase 1: 61.38%
• Phase 2: 57.31%
• Phase 3: 69.69%
This important engagement underscores the success of the SVEEP (Systematic Voters’ Education and Electoral Participation) campaign, enhanced by the participation of local figures.
Why are these J&K Elections Significant?
The J&K elections were highly significant as they marked the first Assembly polls since the central government’s controversial move in 2019 when the erstwhile state was divided into two Union Territories—J&K and Ladakh—postponing elections indefinitely. With an overall voter turnout of 63.88%, the elections represent a renewed engagement of the public in the democratic process.
Who Are the Key Contestants of the J&K Elections?
Notable figures in these elections included:
- Omar Abdullah (National Conference) contesting from Budgam and Ganderbal.
- Ravinder Raina (BJP) in the Nowshera seat.
- Sajad Gani Lone (People’s Conference) from Handwara and Kupwara.
- Tariq Hamid Karra (Congress) contesting in Batamaloo.
- Ghulam Ahmad Mir (Congress) from Dooru.
- Altaf Bukhari (Apni Party) in Chanapora.
Omar Abdullah secured the Budgam seat by a margin of 18,485 seats and is currently leading in Ganderbal as the results continue to come in.
A New Chapter for Jammu and Kashmir
The successful integration of icons and social media influencers in the J&K Assembly elections showcases a contemporary method of engaging voters. By harnessing the influence of local celebrities, the election process has become more accessible and relatable, empowering citizens to actively participate in democracy.
As J&K enters this new phase of political engagement, the strategies employed in these elections may serve as a model for future electoral processes throughout India.
For More Election Coverage News:
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- Omar Abdullah Sworn in as First CM of Union Territory of Jammu and Kashmir
- Who will be the Next Party President of BJP, the Largest Political Party of the World?
- Maharashtra and Jharkhand Elections: What to Expect Next?
- How J&K’s First Elected Government in Six Years Will Form?
- BJP’s Hat-Trick Triumph in Haryana: Echoes of Modi’s 1990s Political Debut
Mallika Sadhu is a journalist committed to revealing the raw, unfiltered truth. Mallika's work is grounded in a dedication to transparency and integrity, aiming to present clear and impactful stories that matter. Through comprehensive reporting and honest storytelling, she strives to contribute to provide narratives that genuinely inform and engage. When not dwelling in the world of journalism, she is immersed in the colors of her canvas and pages of her journal.
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