An Indian American Democratic fundraiser released a new digital video to encourage South Asian voters in crucial battleground states to support Kamala Harris and her running mate, Tim Walz. This campaign is part of a larger strategy to engage the South Asian community before the upcoming presidential elections.
What is the Bollywood-inspired Video About?
The video, titled ‘I WILL VOTE FOR KAMALA HARRIS-TIM WALZ’, features a Bollywood-inspired theme, using the instrumental version of AR Rahman’s song ‘Dil Hai Chhota Sa, Choti Si Asha’ from the movie Roja. By leveraging familiar cultural elements, the campaign aims to connect with South Asian communities across important states like Michigan, Pennsylvania, Wisconsin, Georgia, Nevada, Arizona, and North Carolina.
Who Were the Creators of the Video?
Ajay and Vinita Bhutoria came up with the concept for the video, while Ritesh Parikh from Awesome TV took care of the production. The team ensured the video included messages in various South Asian languages. The languages include Telugu, Gujarati, Punjabi, Hindi, Bengali, Tamil, Malayalam, and Urdu to engage a wider audience.
Why is Unity Important for South Asian Voters?
Ajay Bhutoria, a member of the National Finance Committee for Kamala Harris’s campaign, highlighted the significance of unity within the South Asian community. He stated, “This is the moment for us to unite and show our support for Kamala Harris.” Bhutoria emphasized the urgency of the upcoming elections and the need for collective action among South Asians.
What are the Plans to Boost Voter Turnout with Bollywood?
In his remarks, Bhutoria also announced plans to release more Bollywood-inspired videos aimed at boosting voter turnout. He emphasized the contrast between Kamala Harris’s future vision and that of former President Donald Trump.
“The choice is clear between Kamala Harris’ vision for a better future and Trump’s divisiveness.”
Ajay Bhutoria
He further highlighted that thousands of South Asian volunteers are organizing, knocking on doors, and making calls to help win the campaign.
What Message Does the Video Convey?
The video seeks to convey themes of hope and unity, reflecting Harris’s message.
“Vice President Harris embodies joy and hope for our community. She’s running to build a future that moves beyond the divisiveness of Donald Trump.”
Ajay Bhutoria
Bhutoria believes that Harris represents a beacon of hope for over 5 million Indian Americans. Bhutoria added that incorporating Bollywood music is a clever approach to connect with the community and elevate their voices.
How Does Bollywood Help Engage South Asian Voters?
Parikh emphasized the unifying power of Bollywood, stating, “Bollywood has always connected people through stories, and Kamala Harris reflects that spirit by bringing people together. She brings joy and hope for all of us.” This cultural connection is seen as vital for engaging South Asian voters, as it resonates with common experiences and values.
As the election approaches, the digital campaign featuring Kamala Harris aims to engage and energize the South Asian community. By leveraging cultural ties and emphasizing themes of unity and hope. The initiative seeks to create a meaningful influence in key battleground states.
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Mallika Sadhu is a journalist committed to revealing the raw, unfiltered truth. Mallika's work is grounded in a dedication to transparency and integrity, aiming to present clear and impactful stories that matter. Through comprehensive reporting and honest storytelling, she strives to contribute to provide narratives that genuinely inform and engage. When not dwelling in the world of journalism, she is immersed in the colors of her canvas and pages of her journal.
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