Following the Chinese rivals – Xiaomi and Vivo – dominance in the Indian market, the South Korean giant, Samsung, is currently facing significant competition. Notably, Xiaomi and Vivo overtook Samsung in terms of smartphone shipments.
First Quarter of 2024
In the first quarter of 2024, Samsung fell from first place to third place in terms of smartphone shipments in India. Its market share dropped from 20.3% to 17.5% in the previous year. While vivo clinched the top spot with 19.2% shipping market share.
With a market share of 18.8% during the first quarter of 2024, Xiaomi came in second place, up from 15.9% in the previous year. However, when it comes to the cost revenue, it indicates that Samsung is in a comfortable position by earning 25% share of the smartphone market revenue by focusing on high-end Smartphones.
Although it has ranked 3rd in the market shipment, Samsung still managed to earn more revenue than any other smartphone in India. As of the first quarter of the previous year, its share increased from 23% to 25% in 2024.
Second Quarter of 2024
Furthermore, the statistics from the second quarter of the year revealed a significant decrease in both volume and value market sharing of Samsung. On the other hand, the two Chinese rivals, Vivo and Xiaomi, are making impressive strides in the Indian market. Vivo has significantly gained the market share with its high-end smartphones. Xiaomi—known for selling the most affordable phones—has also strived to solidify its position in the handset market, dominated by Samsung and Apple.
As per market research, South Korean giant Samsung has slipped to third place with a major drop in the second quarter. The company’s market share dropped by 15.4 percent in the April-June period. This also contributed to its significant decline in its market share to 12.9%.
What Experts Say on Samsung’s Drop?
Navkendar Singh, Associate Vice President of International Data Corporation (IDC), said, “One of the major reasons for Samsung’s decline in Q2 2024 [calendar year] was the higher pricing of its new models in the low-mid and mid-range segments as compared to previous generations. Besides, clearing the older inventory took longer than expected.”
Tarun Pathak, Research Director at Market Research Counterpart, explained that the company’s disappearance in the under 10,000 price segments has contributed to its decline. He noted, “Samsung has only 6 percent of its portfolio in the sub-Rs 10,000 range, as compared to Xiaomi, which corners three-fold of the market share at 18 percent. The yawning gap explains the loss of Samsung’s volume.”
Apple makes second highest income in the Indian market
Further, Apple also did remarkably well in terms of market shipments. Although it was not being placed among the top 5 smartphone manufacturers, it has earned the second highest income in India after Samsung. Apple iPhones made 19% of the total revenue during the first quarter of 2024. These statistics are down from 22% in the first quarter of 2023.
Additionally, Motorola’s shipments also witnessed a significant increase of 58% due to its smartphones, Android experience, and value for money factor.
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