Besides shining bright in the world of Cricket, Indian Cricketer Virat Kohli has now achieved a significant milestone in his career, by placing himself ahead of Bollywood’s top icons, Shahrukh Khan and Ranveer Singh in terms of Brand-value.
This significant achievement not only positioned him top among the India’s most valuable celebrities but also reflects the immense popularity and love, the cricketer has achieved over the years.
Virat Kohli— the captain of the Indian cricket team has a huge fan following worldwide. His consistent performances during test matches, world cup and many social initiatives have endeared him in the hearts of millions of fans globally.
He has around 270 million followers on his official Instagram handle, which also placed him highest in the list of topmost-followed celebrities worldwide after Cristiano Ronaldo, Lionel Messi and Selena Gomez.
https://www.instagram.com/virat.kohli?igsh=b3RjMmdxd2N4bTVh
His rise to the number one spot underlines his impact on the public’s mind and in brand endorsement market, which is highly driven by a significant increase in television and digital platform advertising.
According to the previous year’s reports, Virat Kohli’s brand value surged by 29%, and reached $227.9 million. These statistics show Virat Kohli’s rising influence and popularity among other celebrities and Bollywood stars.
Over the past years, the top 20 celebrities only saw 14.2% major increase in brand endorsements they secured. While Kohli had surpassed the 29% in 2023, demonstrating his dominance by securing the top spot in the list.
The Cricketer’s consistent performance beyond the boundaries of the cricket field has made him amongst the globally recognized brands. His ability to connect with his audience further adds to boost his brand value.
Moving forward, Ranvir Singh, with a brand value of $203.1 million secured the second spot in the list, which is also a slight increase from his previous rankings. Ranveer Singh’s vibrant personality and versatility as an actor makes him appealing and highly preferable among audience and brands.
The actor further remains in limelight for carrying a unique sense of style in clothes. This not only makes him among Bollywood’s coolest personalities but also sets him apart, leaving impact on the brands to be more creative and dynamic.
Capturing the third spot, Bollywood’s King Khan, Shahrukh Khan has a brand value of $120.7 million, a substantial increase as compared to the previous year’s rankings. Despite being a veteran actor, who’s in 50’s, his legacy and style as an actor never fades. The actor continues to captivate the audience and attract more brands with his alluring charisma and dynamic personality.
The list of celebrities further has the names from Bollywood including Akshay Kumar and Ala Bhatt. The above rankings of the celebrities with highest brand value are based upon several factors including endorsements, sponsorships, social media reach, marketability, reputation, career longevity, Industry comparison and others.
Kanishka Malhotra is a seasoned journalist with a deep passion for reporting and uncovering the truth. With a specialization in research and investigative Journalism, she has covered wide range of topics related to social issues, travel, lifestyle, technology, Entertainment and much more. She believes to express and share her creativity to the world through words. With relentless pursuit of knowing and uncovering the truth, Kanishka continues to leave a mark in the world of journalism.
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