Human Mobile Devices (HMD) is gearing up to unveil its highly anticipated HMD’s Crest series of smartphones in India.

The line-up will feature HMD Crest and HMD Crest Max 5G devices, with the Arrow name being left behind by the company. 

The Finnish mobile phone manufacturer is all set to introduce the HMD branded Crest smartphone series featuring a repairable design and detox mode. 

When is the HMD’s Crest series soft launch? 

The smartphone was expected to launch in India shortly. However, prior to its arrival, HMD announced the Crest series for the Indian market. 

HMD India, formerly known as Nokia, is all set to introduce the Crest series of smartphones on July 25^th, 2024.  

Actress Sanya Malhotra as Brand Ambassador for HMD’s Crest series

HMD has collaborated with Actress Sanya Malhotra, who will be the leading face of the Brand, starting with HMD Crest. The actress will lead HMDs upcoming 360-degree campaign. 

According to the company, Sanyas collaboration with HMD plays a crucial part in their mission. She provides innovative and expressive mobile experiences to the style-conscious audience in India. 

Ravi Kunwar, the VP of HMD India and APAC said that they are thrilled to have Actress Sanya Malhotra join HMD family.  

He further appreciated Sanyas exceptional acting kills and mentioned that her consistent strong performances on-screen are rare.

He added that her engaging and interesting content on social media aligns well with how they engage with consumers. 

In response Sanya Malhotra expressed her excitement about teaming up with HMD, a brand known for its smartphones that blend technology and self-expression.  

She further added, As someone who values both fashion and freedom of expression. I am excited to be a part of HMDs journey in revolutionizing the smartphone experience for style-conscious consumers across India. 

HMD’s Collaboration with Jimmy Shergill and Jemimah Rodrigues  

According to the reports, Human Mobile Devices (HMD) will be collaborating with Jimmy Shergill and Jemimah Rodrigues for their upcoming phone launches. 

The new smartphone series will be available online on Amazon.in and the online retailer has created a microsite for it. 

HMD has confirmed that the upcoming Crest smartphone series will have a glass back and feature simple self-repair functionality. The HMD Crest smartphone appeared online on the Geek bench website.  

Human Mobile Devices (HMD) Crest series specifications