In the glamorous realm of Bollywood, where stars shine brightly both on and off screen, a few A-list celebs are demonstrating that they are more worthy than just winning hearts. Moving beyond the glitter of film sets and the bustle of red carpet, these Bollywood divas have entered the world of entrepreneurship creating their own lifestyle brands to connect more with their fans.  

Consider discovering Priyanka’s beauty secrets to Deepika’s ethereal glow, from fashion lines to beauty serums these leading ladies haven’t just spilled the tea- they’ve sealed it. The personal touch in each of their creations expresses their style and meticulous taste. Beyond the products, the entreprenerd era of Bollywood is a glimpse into the glitzy world where these celebs are becoming style icon.

Let’s delve into the list of trending lifestyle brands owned by Bollywood divas, that needs to be on your radar. 

Kay Beauty by Katrine Kaif 

Kay Beauty was launched in 2019 by Katrina Kaif. Kaif sets a new precedent with her commitment to cruelty-free and vegan products, as well as her take on sustainability. She is setting new standards in beauty that are easy to use for women on the go. Kay Beauty offers makeup solutions for every face and every event, from rich eye shadow palettes to luminous lip glosses. Offering beauty without harming the environment, on its skin-loving and nurturing ingredients.

Anomaly Haircare by Priyanka Chopra Jonas  

Global icon Priyanka Chopra, known for her acting prowess and flawless style, expanded her horizons in 2021, when she introduced her haircare line Anomaly. By 2023, Anomaly soon escalated ascended to become the wealthiest brand surpassing those of Rihanna, Kylie Jenner and Selena Gomez. Anomaly Haircare provides a variety of paraben-and toxin -free products for all hair types. With packaging made of recyclable aluminum, the brand features nourishing ingredients like aloe vera, argan oil and eucalyptus.  

SOEZI by Sonakshi Sinha  

One of the Bollywood’s stunning actresses Sonakshi Sinha sparked the buzz when she uploaded a photo of herself showing off a diamond ring. Netizens assumed that the actress had gotten engaged but later it turned out to be the promotion of the actress’s nail brand named, SOEZI. The brand offers a variety of press-on nails (artificial and acrylic nails. These can be DIY at home, simply by glueing them onto the nail bed) of every color, length and shape.  

Talking about the brand, it offers two varieties of kits available for these nails. The first one Ready to Wear Kit, containing 20 nail stripes, adhesive tabs and cuticle sticks. Another is called Application Kit, which contains nail tips, nail glue, adhesive tabs, nail removers, cuticle sticks, nail buffer and nail filter. The bonus part of these nails is that these are reusable and give the impression that you are wearing acrylic nails from the salon.  

Ed-a-Mumma by Alia Bhatt 

Motivated by her cat companion Edward and her role as Edward’s caregiver (hence the name Ed-a-Mumma, or Edward’s Mumma). Alia made the choice of launching her own eco-friendly kids clothing brand. The brand offers reasonably priced clothesline, made from natural fabrics. After experiencing enormous popularity, the company now creates maternity clothing in addition to clothing for newborns and teenagers.  

All About You and 82E by Deepika Padukone  

Known for her beauty and style, Deepika Padukone apart from being with a versatile actress, is also a successful entrepreneur. The renowned actor owns two well-known brands: 82E (a self-care company) and All About You (a clothing introduced in 2015). 

All About You clothing brand is designed in collaboration with French design agency Carlin and Myntra’s in-house design team. Inspired from Indian customs, 82E provides cruelty-free, vegan and clean skincare products. The products are made from natural substances like Manjistha and Ashwagandha, promising efficient results for healthy skin.  

Bollywood is a vibrant industry and when talent and entrepreneurial spirit combine, success is redefined. Creativity knows no bounds as exemplified by these successful endeavors of Bollywood divas shining not just on silver screen but beyond too.