, under the Ministry of Commerce & Industry, Government of India, proudly announced the global resurgence of the traditional Indian Goli Soda, rebranded as Goli Pop Soda.){kind=link}
The Agricultural and Processed Food Products Export Development Authority (APEDA), under the Ministry of Commerce & Industry, Government of India, proudly announced the global resurgence of the traditional Indian Goli Soda, rebranded as Goli Pop Soda.
This iconic beverage, once a household staple, is making a remarkable comeback on the global stage, driven by its innovative reinvention and strategic international expansion. The product has already made strong inroads in global markets, with successful trial shipments to the USA, UK, Europe, and Gulf countries.
A strategic partnership with Fair Exports India has ensured steady deliveries to Lulu Hypermarket, one of the largest retail chains in the Gulf region. Thousands of bottles have been stocked across Lulu outlets, receiving an overwhelmingly positive response.
In the UK, Goli Pop Soda has swiftly evolved into a cultural phenomenon, appealing to consumers who embrace the fusion of traditional Indian flavors with a modern twist. This development represents a significant step in showcasing India’s rich beverage heritage on the global stage.
To commemorate this milestone, APEDA supported the flag-off ceremony organized by ABNN, marking the official global launch of Goli Pop Soda. The event reaffirmed India’s commitment to promoting authentic, high-quality products and reinforcing its presence in the international beverage market.
The revival of Goli Soda
Goli Soda had nearly disappeared due to the dominance of multinational beverage companies, marks a significant milestone in India’s efforts to promote and export authentic, homegrown food and beverage products. By blending nostalgia with modern packaging, Goli Pop Soda has successfully reintroduced the essence of this beloved drink to contemporary consumers worldwide.
What sets Goli Pop Soda apart is its innovative packaging, featuring a unique pop opener that recreates the nostalgic fizzy burst Indian consumers fondly remember. This thoughtful rebranding has captivated international markets, positioning the drink as an exciting and trendy product.
Additionally, APEDA facilitated and featured Goli Pop Soda at the International Food & Drink Event (IFE) London 2025, held from 17th-19th March 2025. The event provided Indian entrepreneurs and exporters a valuable platform to connect with international buyers, explore new business collaborations, and promote India’s diverse agricultural and processed food products globally.
With the resurgence of Goli Soda, Goli Pop Soda is not just a drink—it is a testament to India’s rich culinary heritage and vibrant beverage industry.
The product’s growing success in global markets proves that homegrown Indian flavors can compete with international giants, opening new avenues for Indian exports and further solidifying India’s leadership in the global food and beverage sector.
Prior to this, in a significant boost to India’s agricultural exports, a consignment of 30 Metric Tons (MT) of GI-tagged jaggery from Muzaffarnagar, a region renowned for its high-quality sugarcane, had been flagged off for export to Bangladesh.
The Agricultural and Processed Food Products Export Development Authority (APEDA) is a statutory body established in 1986 under the Ministry of Commerce and Industry, Government of India, to promote the export and development of agricultural and processed food products in India. Exports are the main focus of this organization. It is an organization that can be approached for any need related to it.
Obtaining APEDA registration is compulsory for exporting scheduled products. Exporters gain access to multiple financial assistance schemes offered by APEDA. It supports exporters in promoting their brand through advertising, packaging enhancement, database updates, surveys, and more.
Educationist/Administrator/Editor/Author/Speaker
Commencing teaching in his early twenties, Prof Aggarwal has diverse experience of great tenure in the top institutions not only as an educationist, administrator, editor, author but also promoting youth and its achievements through the nicest possible content framing. A revolutionary to the core, he is also keen to address the society around him for its betterment and growth on positive notes while imbibing the true team spirit the work force along with.
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