Human Mobile Devices (HMD) is gearing up to unveil its highly anticipated HMD’s Crest series of smartphones in India.
The line-up will feature HMD Crest and HMD Crest Max 5G devices, with the Arrow name being left behind by the company.
The Finnish mobile phone manufacturer is all set to introduce the HMD branded Crest smartphone series featuring a repairable design and detox mode.
When is the HMD’s Crest series soft launch?
The smartphone was expected to launch in India shortly. However, prior to its arrival, HMD announced the Crest series for the Indian market.
HMD India, formerly known as Nokia, is all set to introduce the Crest series of smartphones on July 25th, 2024.
Actress Sanya Malhotra as Brand Ambassador for HMD’s Crest series
HMD has collaborated with Actress Sanya Malhotra, who will be the leading face of the Brand, starting with HMD Crest. The actress will lead HMD’s upcoming 360-degree campaign.
According to the company, Sanya’s collaboration with HMD plays a crucial part in their mission. She provides innovative and expressive mobile experiences to the style-conscious audience in India.
Ravi Kunwar, the VP of HMD India and APAC said that they are thrilled to have Actress Sanya Malhotra join HMD family.
He further appreciated Sanya’s exceptional acting kills and mentioned that her consistent strong performances on-screen are rare.
He added that her engaging and interesting content on social media aligns well with how they engage with consumers.
In response Sanya Malhotra expressed her excitement about teaming up with HMD, a brand known for its smartphones that blend technology and self-expression.
She further added, “As someone who values both fashion and freedom of expression. I am excited to be a part of HMD’s journey in revolutionizing the smartphone experience for style-conscious consumers across India.”
HMD’s Collaboration with Jimmy Shergill and Jemimah Rodrigues
According to the reports, Human Mobile Devices (HMD) will be collaborating with Jimmy Shergill and Jemimah Rodrigues for their upcoming phone launches.
The new smartphone series will be available online on Amazon.in and the online retailer has created a microsite for it.
HMD has confirmed that the upcoming Crest smartphone series will have a glass back and feature simple self-repair functionality. The HMD Crest smartphone appeared online on the Geek bench website.
Human Mobile Devices (HMD) Crest series specifications
| Internal Infromation | HMD Specifications |
| RAM size and Operating System | 8GB of RAM (Rumored) and Android 14 OS |
| Processor | Unisoc T760 processor |
| Phone Screen | HMD Skyline screen-first Repairable smartphone |
| Other Processor | Octa-core Qualcomm Snapdragon 7s Gen 2 processor |
| SIM Capacity | Dual SIM |
| Camera Specifications | 108MP main camera, 13MP ultra-wide-angle lens and 50MP telephoto camera |
| Other Camera Features | 50MP main camera with eye-tracking focus |
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