With the shift of generational mindset and modernization, the appetite for owning the luxury goods, especially among the high-net-worth individuals (HNWI’s) in India is on rise, sales of luxury car brands across the country are booming.
Some super luxury vehicle brands like Mercedes-Benz, Lamborghini, Audi— are experiencing huge surge in sales and demands in the domestic market. As per experts, around 1,200-1,300 luxury cars are likely to be sold this year. Last year, the sales more than doubled to 1000 units among the top-tier car segments in India.
According to a report, the sales of luxury cars are rising across the country, particularly their presence observed in tier-II and tier-III cities. Â
Boost Sales across country
Audi’s top models now have waiting periods of up to a year, with prices ranging from Rs 2.5 crore to Rs 4.5 crore.Â
While a Lamborghini booked now will be delivered only in 2026, as the supercar has sold all units at the Italian headquarters, allocated for India. Its models like Huracan, Urus and Revuelto are in the price of Rs 5 crore-Rs 10 crore.Â
It is to be noted that the brand has received 20% of first-time buyers in its customer base. Despite being sold out of across the region, the company is still accepting bookings, with a waiting list.Â
Aston Martin— Iconic British Luxury Sports Car manufacturer, in 2023 launched the new sports car ‘Vantage’ at Rs 3.99 crore in India. He further also revealed his plans to open new dealership in the Southern India within a period of year or so. Â
Currently, the company has only a single dealership in Delhi. Bengaluru alone recorded a surge of 35% in super-luxury cars last year.
Audi India has expanded from Seven Audi approved plus facilities in 2020 to 27 in 2024. This growth signifies the company’s aim to cater to a wider customer base in the region. Â
Meanwhile, many industrialists mark this growth noteworthy including a rise in the HNWI’s population, luxury car buyers, and favorable tax benefits.
The sales of luxury cars as of 2023 were significant with over 45000 units sold, marking a 20% surge and nearly doubling the previous year’s records. This ongoing trend is likely to fuel up the companies and make India an attractive and vast market for global luxury car making companies.
Kanishka Malhotra is a seasoned journalist with a deep passion for reporting and uncovering the truth. With a specialization in research and investigative Journalism, she has covered wide range of topics related to social issues, travel, lifestyle, technology, Entertainment and much more. She believes to express and share her creativity to the world through words. With relentless pursuit of knowing and uncovering the truth, Kanishka continues to leave a mark in the world of journalism.
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