How Indonesia is Turning Uncharted Soccer Players to Legends?

In recent years, Indonesia has become a powerhouse in elevating uncharted soccer players to national stardom. A prime example of this trend is Marten Paes, the starting goalkeeper for FC Dallas in Major League Soccer.

Although he maintains a relatively low profile in the United States, Paes has become a social media sensation in Indonesia, boasting 1.7 million+ followers on Instagram and 1.2 million+ on TikTok after he decided to represent the Indonesian national team.

Marten Paes: The Rise of Unsung Hero

Marten Paes, who hails from the Netherlands, felt a strong connection to Indonesia through his grandmother. His decision to play for the National team was not merely a personal choice but also a way to honor her as her health declined. When the announcement of his choice became public, Paes’ life changed dramatically. ‘It’s surreal to suddenly be admired by so many followers.’, he remarks.

What is the Indonesia Effect?

The transformation of players such as Paes is largely driven by the country’s passion for soccer. With a population of over 280 million, Indonesia is renowned for its deep-rooted affection for the game. The arrival of younger talents like Marselino Ferdinan and Rafael Struick at European clubs has had an immediate effect. For example, Oxford United experienced a remarkable increase in their Instagram followers surging from 83,000 to 226,000 soon after acquiring the 20-year-old Ferdinan.

The phenomenon, often termed the ‘Indonesia effect’ illustrated how the country’s enthusiasm for soccer can elevate lesser-known players to the limelight. The combined social media presence of Indonesia’s Men’s National team is astonishing, their starting XI for a recent match against Australia has an impressive 26.9 million+ Instagram followers, significantly surpassing the U.S. Men’s National team, which only has 1.4 million+ followers.

Justin Hubner Experienced Unprecedented Adoration by the Public

For players like Justin Hubner, a player of Wolverhampton Wanderers in England, the difference between life in Europe and Indonesia is significant. “I can’t leave my hotel (in Indonesia) because there are people waiting for me, running to me. Everywhere I go it’s exciting”, Hubner says.

His dual citizenship and Indonesian roots have transformed him into a national icon. His Instagram following skyrocketed from 5,000 to 2.7 million once fans discovered his ties to Indonesia.

There is admiration for Hubner’s family too with his mother, garnering nearly 50,000+ followers on her own social media account. When fans meet him, emotions run high with some even expressing tears of joy. This deep connection between players and their fans highlights the intense loyalty and admiration of Indonesian soccer players’ commands.

How do Clubs Embrace Indonesian Talent?

Clubs are increasingly recognizing this trend and are eager to take advantage of it. FC Dallas, where Paes plays, has experienced a notable increase in social media engagement following his joining the team. “There’s been a big boost in terms of engagement for the club. If I play for a club, I like to help them as much as possible because they help me a lot too”, he notes. Clubs like Oxford United are also investing in young Indonesian talent, hoping to expand a larger fanbase and their presence in Asia.

Erick Thohir Emphasized the Importance of Investing in Young Talents

Erick Thohir, co-owner of Oxford United and Head of the Football Association of Indonesia, emphasizes the importance of nurturing young talent. “We need to be investing in young players at Oxford,” he says. Thohir believes that giving players like Ferdinan a chance will not only enhance the team’s performance but also raise awareness and engagement among fans of the club.

The emergence of previously unknown soccer players into superstars in Indonesia highlights the country’s deep-rooted passion for the sport. With millions of fans, players can anticipate a significant transformation in their lives upon wearing the national jersey.

The increasing global recognition of Indonesian soccer, driven by social media and passionate fans is creating exciting opportunities for both players and clubs. As this trend progresses, the world may soon witness more Indonesian players establishing themselves and making their mark on the international stage.