The State of Uttarakhand has initiated a ‘Winter Tourism’ program this year, where thousands of devotees have already visited the winter seats of Gangotri, Yamunotri, Kedarnath, and Badrinath. The program is aimed to promote religious tourism and boost the local economy, homestays, and tourism businesses, among others.
India’s Prime Minister Narendra Modi, participated in the ‘Winter Tourism’ Program after flagging off a trek and bike rally at Harsil, Uttarakhand. He also performed special worship at the winter seat of Maa Ganga (Mother Ganga) in Mukhwa village, here.
“The land of Uttarakhand, known as Devbhoomi, is imbued with spiritual energy and blessed by the Char Dham and countless other sacred sites”, said the Prime Minister, highlighting that this region serves as the winter abode of the life-giving ‘Maa Ganga’. He emphasized that it is by the grace of Maa Ganga that he had the privilege of serving Uttarakhand for decades. “Maa Ganga’s blessings guided me to Kashi, where I now serve as a Member of Parliament.” This also brought him to her maternal home in Mukhwa village, and had the honor of worshipping at Mukhimath-Mukhwa.
PM recalled his visit to Baba Kedarnath, where he had declared that, “this decade would be the decade of Uttarakhand”. He noted that the commitments made for Uttarakhand’s development are being realized through continuous achievements and new milestones. ‘Winter Tourism’ is a significant step in this direction, which is aiding in harnessing Uttarakhand’s economic potential.
He states that “diversifying and making the tourism sector a year-round activity is important and necessary for Uttarakhand and” there should be no “off-season” in Uttarakhand, and tourism should thrive in every season.
Mr Modi mentioned that currently, tourism in the hills is seasonal, with a significant influx of tourists during March, April, May, and June. However, he added that the number of tourists drops drastically afterward, leaving most hotels, resorts, and homestays vacant during winters. He pointed out that this imbalance leads to economic stagnation for a large part of the year in Uttarakhand and also poses challenges to the environment.
“Visiting Uttarakhand during winters offers a true glimpse of the divine aura of Devbhoomi”, said Mr Modi, highlighting the thrill of activities like trekking and skiing that winter tourism in the region provides.
Religious sites in Uttarakhand
He also stressed that winters hold special significance for religious journeys in Uttarakhand, with many sacred sites hosting unique rituals during this time. He pointed out the religious ceremonies in Mukhwa village as an integral part of the region’s ancient and remarkable traditions.
The Prime Minister noted that the Uttarakhand government’s vision for year-round tourism will provide people with opportunities to connect with divine experiences. He underlined that this initiative would create year-round employment opportunities, significantly benefiting the local population and the youth of Uttarakhand.
“Our governments at Center and state are working together to make Uttarakhand a developed state”, said the Prime Minister, remarking on the significant progress achieved in the past decade, including the Char Dham All-Weather Road, Modern Expressways, and the Expansion of Railways, Air, and helicopter services in the state.
He also mentioned that the Union Cabinet had recently approved the Kedarnath Ropeway Project and the Hemkund Ropeway Project. He noted that the Kedarnath Ropeway will reduce the travel time from 8-9 hours to approximately 30 minutes, making the journey more accessible, especially for the elderly and children. Shri Modi emphasized that thousands of crores of rupees will be invested in these ropeway projects. He extended his congratulations to Uttarakhand and the entire nation for these transformative initiatives.
Underlining the focus on developing eco-log huts, convention centers, and helipad infrastructure in the hills, Shri Modi said, “tourism infrastructure is being newly developed in locations such as Timmer-Sain Mahadev, Mana village, and Jadung village”.
PM added that the Government has worked to ensure the erstwhile emptied villages of Mana and Jadung in 1962, have been restored. He noted that as a result, the number of tourists visiting Uttarakhand has increased significantly over the past decade. He shared that before 2014, an average of 18 lakh pilgrims visited the Char Dham Yatra annually, which has now risen to approximately 50 lakh pilgrims each year.
PM announced that this year’s budget includes provisions to develop 50 tourist destinations, granting hotels at these locations the status of infrastructure. He emphasized that this initiative will enhance facilities for tourists and promote local employment opportunities.
Laying emphasis on the Government’s efforts to ensure that border areas of Uttarakhand also benefit from tourism, PM said: “Villages once referred to as the “last villages” are now being called the “first villages” of the country”. He highlighted the launch of the ‘Vibrant Village’ Program for their development, under which 10 villages from this region have been included.
He noted that efforts have begun to resettle Nelong and Jadung villages and mentioned the flagging off of a bike rally to Jadung from the event earlier. He also declared that those building homestays will be provided benefits under the Mudra Yojana.
PM Modi appreciated the Uttarakhand government’s focus on promoting homestays in the state. He highlighted that villages deprived of infrastructure for decades are now witnessing the opening of new homestays, which is boosting tourism and increasing the income of local residents.
Making a special appeal to people from all corners of the country, particularly the youth, Mr Modi highlighted that while much of the country experiences fog during winters, the hills offer the joy of basking in sunlight, which can be turned into a unique event. He suggested the concept of “Gham Tapo Tourism” in Garhwali, encouraging people from across the country to visit Uttarakhand during winters.
He specifically urged the corporate world to participate in winter tourism by organizing meetings, conferences, and exhibitions in the region, emphasizing the vast potential of the MICE sector in Devbhoomi Uttarakhand. The Prime Minister remarked that Uttarakhand provides opportunities for visitors to recharge and re-energize through yoga and Ayurveda. He also appealed to universities, private schools, and colleges to consider Uttarakhand for students’ winter trips.
Pointing out the significant contribution of the wedding economy, worth thousands of crores, he reiterated his appeal to the people of the country to “Wed in India” and encouraged prioritizing Uttarakhand as a destination for winter weddings. He also expressed his expectations from the Indian film industry, noting that Uttarakhand has been awarded the title of the “Most Film-Friendly State.” He emphasized the rapid development of modern facilities in the region, making Uttarakhand an ideal destination for film shootings during winters.
Mr Modi underscored the popularity of winter tourism in several countries and emphasized that Uttarakhand can learn from their experiences to promote its own winter tourism. He urged all stakeholders in Uttarakhand’s tourism sector, including hotels and resorts, to study these countries’ models. He called on the Uttarakhand government to actively implement actionable points derived from such studies.
He stressed the need to promote local traditions, music, dance, and cuisine. The Prime Minister remarked that Uttarakhand’s hot springs can be developed into wellness spas, and serene, snow-covered areas can host winter yoga retreats, urging the Yoga gurus to arrange a yoga camp in Uttarakhand annually. He also suggested organizing special wildlife safaris during the winter season to establish a unique identity for Uttarakhand. He emphasized adopting a 360-degree approach and working at every level to achieve these goals.
The Prime Minister emphasized that alongside developing facilities, spreading awareness is equally important and appealed to the country’s young content creators to play a vital role in promoting Uttarakhand’s winter tourism initiative.
Mentioning the significant contribution of content creators in boosting the tourism sector, Shri Modi urged them to explore new destinations in Uttarakhand and share their experiences with the public. He suggested the State Government to organize a competition of making short films by content creators to promote tourism in Uttarakhand.
PM Modi anticipated that the sector will witness rapid growth in the coming years and congratulated Uttarakhand State for its year-round tourism campaign.
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Commencing teaching in his early twenties, Prof Aggarwal has diverse experience of great tenure in the top institutions not only as an educationist, administrator, editor, author but also promoting youth and its achievements through the nicest possible content framing. A revolutionary to the core, he is also keen to address the society around him for its betterment and growth on positive notes while imbibing the true team spirit the work force along with.
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