Ice cream has evolved from being a seasonal treat to a year-round indulgence, due to changing weather patterns and improved storage conditions. According to industry experts, consumers now savor ice cream regardless of the season.

In this article, we will explore how has Ice Cream evolved from being a seasonal treat to a yearly one, what truly drives its sales, and whether can we truly consider it as a snack instead of a dessert.  

How has Ice Cream Evolved?

Mohit Khattar, the CEO of Graviss Foods and master franchise for Baskin Robbins in India and the SAARC region, states, Consumers no longer feel ice creams are only for the summer.

He highlights that temperature-controlled environments, like shopping malls, enable people to savor ice cream regardless of the weather conditions. Whether it’s minus 2 degrees or 25 degrees outside, people are comfortable indoors and happy to enjoy ice creams, he added.

What Drives Ice Cream Sales?

The increasing demand for ice cream can be attributed to various factors. Khattar highlighted that creative products like ice cream sandwiches and popcorn ice cream have become integral to snacking cultures in India. Additionally, the convenience factor is crucial, as consumers increasingly expect quick service and easy access to their preferred frozen treats.

Can We Consider Ice Cream as a Snack?

Ice cream is commonly enjoyed as a dessert, yet a debate arises regarding its classification as a snack. This question lacks a clear answer. Many individuals consider it as a snack because it is often eaten between meals, serving as a quick fix for hunger or cravings. Its convenient packaging and extensive variety of flavors cater to diverse preferences, makes it aneasy option for on-the-go consumption.

On the other hand, some content that ice cream fits better within the dessert category. Desserts are generally enjoyed after meals to fulfill a craving for sweetness. While snacks are meant to bridge the gap until the next meal with the rich ingredientscream, sugar, and flavorings, some believe it is more aligned with being a dessert than a snack.

What Flavors Can You Find in the Indian Market?

The Indian ice cream market offers a delightful array of flavors that cater to both classic flavors and contemporary preferences. Below are some of the popular and unique options that you can find in the Indian market:

Classic Flavors

• Vanilla
• Chocolate
• Strawberry
• Mango
• Butterscotch

Traditional Indian Flavors

• Rajbhog
• Kesar Pista
• Shahi Anjir
• Malai Kulfi
• Paan

Alluring and Gourmet Flavors

• Salted Caramel
• Matcha Green Tea
• Tiramisu
• Cookie Dough
• Crme Brulee

Innovative and Health-Conscious Options

• Protein-rich ice creams (e.g., Get-A-Whey)
• Low-sugar and vegan options (e.g., WhiteCub, Brooklyn Creamery)

Fruit-Based and Natural Flavors

• Tender Coconut
• Alphonso Mango
• Sitaphal (Custard Apple)
• Jamun (Indian Blackberry)

Brands such as Amul, Kwality Walls, Vadilal, and Naturals Ice Cream are recognized for their diverse flavor ranges.

What Lies Ahead for Ice Cream in Indian Culture?

As ice cream evolves, its role in Indian snacking culture is expected to expand. With a blend of traditional and modern flavors, it is poised to remain a beloved indulgence throughout the year. Whether enjoyed as a snack or a dessert, it holds a special place in the hearts of many people, proving that this frozen delight is more than just a seasonal treat.

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